Building The Story
Methodology and Detailed Inputs
CSUN itemizes its expenditures in a series of subsections to its “Economic Impact of CSUN” section early in the report. Each subsection describes how the university spends its money in various programs in terms of total investment numbers as well as in percentages of the overall budget. Including so much detail early in the report lays a foundation for later economic impact results sections which demonstrate where those programs have significant effects.
Upping the Production Value
The whole of the report is organized into pages within a microsite on CSUN’s university website. Navigation within the microsite establishes a clear hierarchy and implied chronology for the content of the study while also giving the reader a way to access parts of the study quickly, rather than having to refer to page numbers or endlessly scroll through the more commonly found online PDF. This format also makes it easy to link to and share specific sections of the study online.
Storytelling by Design
The online format also makes production faster and easier. The microsite relies on the existing branding and styling of its parent site which accelerates the design process since tables, paragraphs, titles, or charts can rely on a previously-established design vocabulary rather than having to start from scratch. This also creates significant continuity between the microsite and the rest of the university’s webpages. CSUN even capitalizes on this fluidity of design by linking microsite visitors to their previously-made donation page should readers feel so inspired as to participate monetarily in CSUN’s continued economic impact.