Building The Story
Methodology and Detailed Inputs
CHA publishes their operating budgets (including draft versions) annually on their website. Their annual budgets and plans, broken out by programs and operations, serve not only as inputs which translate easily into the modeling software, but also help establish a thread which links CHA’s mission to economic impacts program by program and dollar by dollar.
Upping the Production Value
In addition to the consistently contextualized results mentioned previously, CHA digests the 41-page study into a 12-page brochure which presents key findings from the economic impact analysis folded together with other impacts (including social and municipal effects) in a way that emphasizes that CHA is holding to its mission of helping Charlotte residents become self-sufficient.
Storytelling by Design
CHA’s mode for presenting its economic impact results emphasizes their narrative through a design which draws attention to impact numbers (denoted by hexagonal cartouches), expenditure flow (visualized in charts), and statistics (presented with illustrations or icons). These design elements act as a strong and simple visual vocabulary which helps the reader navigate effectively through page after page of facts and figures (without overwhelming them).