Using Economic Analysis to Elevate Your Association’s Value: Part 2

Session 2: See How It’s Done

How can associations move from understanding economic impact to actually using it to drive advocacy, member engagement, and credibility?

In Part 1 of this webinar series, you heard directly from association leaders about how economic analysis supports advocacy, strengthens member value, and builds credibility with stakeholders. Now, in Part 2, you’ll see exactly how to do it yourself.

Watch as IMPLAN’s Candi Clouse, Ph.D., leads a practical, step-by-step session demonstrating how to use economic analysis to tell your industry’s story. You’ll learn how to run a Contribution Analysis in IMPLAN, interpret key results, and translate data into clear, compelling outputs for policymakers, members, and the public.

This session is designed for association professionals who want to confidently turn economic data into real-world impact.

In this session, you’ll learn how to:

• Find Easy Results in IMPLAN: Leverage IMPLAN’s economic data to quickly uncover the story you need to tell, from selecting regions and industries to interpreting results.
• Create Compelling Congressional One-Pagers: Turn economic insights into clear, persuasive materials for Capitol Hill by combining data with real-world context and policy relevance.
• Translate Data for Any Audience: Use AI-driven summaries and tailored messaging to communicate with legislators, stakeholders, and the general public.