Incorporating IMPLAN into Student Research

Guiding students through economic impact analysis can feel like a heavy lift — but bringing IMPLAN into their work is more straightforward than many faculty expect.

Join us for a practical session on how to fold IMPLAN into undergraduate theses, master’s projects, and doctoral research, giving students a rigorous, defensible framework for measuring economic impact that holds up.

Bjorn Markeson, Ph.D, IMPLAN’s Academic Divisional Director, will share how faculty can integrate IMPLAN across levels of student research. Dr. Bridget Guerrero of West Texas A&M University will draw on her experience advising students to show what incorporating IMPLAN looks like in practice.

During this session, we discuss:

• Why including IMPLAN in student work is more approachable than it seems.
• Where economic impact analysis fits across undergraduate, master’s, and doctoral research.
• Practical guidance for advising students through their first IMPLAN project, from framing the question to interpreting results.

Whether you’re advising your first student project or looking to deepen how IMPLAN shows up in your program, you’ll leave with a clear path for putting it into students’ hands.