Demand Content Strategist
Location: Remote/Huntersville, NC | Department: Marketing | Type: Full Time | Pay Range: $65k – $110k
WHO WE ARE
IMPLAN is the world’s most trusted economic impact modeling SaaS company headquartered in Huntersville, NC. IMPLAN enables consultants, governments, academic researchers, economic development organizations, and companies to understand economic impacts – and most importantly, how to leverage them.
We have been around for over 40 years and are entering the next phase of growth fueled by our cloud software platform. Reception has been exceptional, we have an excellent lead investor, and we are ready to accelerate!
JOB SUMMARY
IMPLAN is looking for a Demand Content Strategist who is equal parts storyteller, strategist, and self-starter. This role owns how our product value, customer stories, and subject-matter expertise are translated into compelling content and campaigns that generate demand and drive pipeline.
This is not a task-based content role. You’ll proactively uncover insights, shape narratives, and turn them into data-informed content strategies that support go-to-market initiatives across the funnel.
PRIMARY RESPONSIBILITIES
Own Content Strategy That Drives Demand
- Develop and execute a content strategy aligned to business goals, buyer journeys, and pipeline targets.
- Translate product capabilities, customer outcomes, and market insights into clear value narratives.
- Build content plans that support campaigns, launches, and priority verticals—not just one-off assets.
- Identify, prioritize, and apply keyword and SEO best practices across content to improve discoverability, engagement, and demand impact.
- Embrace new technologies and tools, including AI, to work more effectively, efficiently, and creatively.
Be Naturally Curious
- Interview Product Managers to deeply understand features, roadmap priorities, and value propositions.
- Partner with internal subject matter experts (economists, analysts, customer teams) to surface insights and use cases.
- Proactively identify content opportunities based on product updates, customer trends, and market needs.
Turn Stories Into Campaigns
- Transform customer stories, case studies, and real-world use cases into multi-channel campaign strategies.
- Partner with Demand Gen to activate content across email, webinars, paid media, website, and sales enablement.
- Ensure content ladders logically across awareness, consideration, and conversion.
Use Data to Guide Decisions
- Use performance data (engagement, conversions, pipeline influence) to inform content strategy and prioritization.
- Identify what’s working, what’s not, and adjust quickly.
- Partner with analytics and demand teams to measure impact—not just output.
Operate With Ownership and Momentum
- Proactively manage timelines, dependencies, and stakeholders.
- Communicate clearly and early when priorities shift or risks emerge.
- Balance strategic thinking with scrappy execution.
REQUIRED SKILLS & EXPERIENCE
- Content strategies are proactive, aligned, and tied to demand goals.
- Campaigns are rooted in strong narratives and supported by data.
- Stakeholders trust you to own content direction.
- You ramp quickly, take initiative, and continuously look for ways to improve impact.
- Strong interviewer and listener—comfortable extracting insight from subject matter experts (SMEs).
- Proven ability to connect storytelling with measurable business outcomes.
- Comfortable working independently in a fast-moving environment.
- Curious, creative, and resourceful—with a bias toward action.
EDUCATION & EXPERIENCE
- 2–7 years of experience in content strategy, product marketing, demand marketing, or a related role.
- Bachelor’s degree in a related field.
Bonus Points
- Experience in B2B SaaS, data, analytics, or research-driven products.
- Background in journalism, research, or customer storytelling.
- Familiarity with SEO, lifecycle marketing, and campaign measurement.
WHAT WE OFFER
At IMPLAN, we have crafted a collaborative and welcoming workplace focused on achieving the specific goals laid out by our community. We are always seeking agile, engaged, and high-caliber people to join our team. We are a fully remote company with the option to work from our Huntersville, NC office. We offer company social outings and a workweek that ends at 3 p.m. on Fridays. Benefits offered include:
- Medical, Dental, Vision, Short & Long Term Disability, and Basic Life insurance
- Flexible Spending Accounts
- Retirement 401k plan with Company Match
- Gym Membership Reimbursement
- Paid Time Off and 10 Company Paid Holidays
PHYSICAL REQUIREMENTS
- Prolonged periods of sitting at a desk and working on a computer.
OTHER
IMPLAN is a remote workplace. This role requires occasional travel to our Huntersville, NC office or other locations for team meetings and client visits.
To be considered for this position, please submit your resume to https://recruiting.paylocity.com/Recruiting/Jobs/Details/3879633.
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veterans status, or other legally protected status.
